Founded by Gimmo Etro as a textile company in Milan in 1968, ETRO gained fame almost immediately for its quality products and refined prints. In 1981, Gerolamo Etro introduced the Paisley pattern, enhanced in all its forms and colour variations. The Paisley pattern developed over time and has become the Milanese fashion house's signature design. The ETRO is based at Via Spartaco Milan, in a building which was renovated in 1977
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