Coach announces its return to the catwalk, where it will present Stuart Vevers' new collection for Winter 2021. The show will take place in China on June 3 and will draw an audience both offline and online.
The winter collection is an evolution of creative director Stuart Vevers' vision. It features both new silhouettes and reimagined ideas from the previous season. Coach Forever Season Two, a popular format among viewers and journalists, will air live from Shanghai. It is inspired by American pop culture and includes amusing videos of The Coach Family.
The pilot show, which will take place at the Shanghai Historical Exhibition Center, will immerse viewers in the brand's immersive world. Coach will stream the show in a special episode of "Coach TV: Live From Shanghai" on their social media accounts to share the event with audiences all over the world.
Coach TV: Live From Shanghai will be a thrilling experience. "This experience is not only the return of Coach to the catwalk, but also a one-of-a-kind experience for our customers in China and around the world," says Todd Kahn, CEO and President of the brand.
“The winter collection is based on ideas presented in the fall and represents a rethinking moment. Last year, I set out to create brand principles based on a straightforward and authentic approach to seasonality. “I'm excited to see the collection on the Shanghai runway and on the next episode of Coach TV,” says creative director Stuart Vevers.
On June 3rd, Coach will air "Coach TV: Live From Shanghai."