Moncler, the Italian luxury brand best known for its high-quality fur-trimmed and down-filled outerwear, has announced that it will phase out animal fur. The company has announced that their Fall/Winter 2023 collection, which will be available in 2024, will be the last to feature natural fur. Furthermore, Moncler emphasized its "commitment to responsible business practices" and "long-term collaboration with the Italian animal rights organization LAV."After years of pressure from animal rights activists, including protests in Atlanta and Washington DC, as well as nearly 100,000 emails from activists around the world, the company has taken this significant step. Moncler has joined a more ethical fashion industry, with luxury brands such as Brioni, Canada Goose, Saint Laurent, and Oscar de la Renta all reaffirming their no-fur policy. Moncler also announced the release of the new "Born to Protect" collection, which reflects the brand's "desire to protect the planet and create a better future for everyone."It contains recycled nylon, recycled polyester, and organic cotton, as well as wool and down sourced in accordance with "special sustainability standards." The company aims to have all of its core raw materials reviewed and traceable by 2023, and by 2025, more than 80% of the brand's strategic suppliers must meet the highest social compliance standards. Refusing to wear leather and fur has recently become a real fashion trend among high-end designer brands.Stella McCartney has been anti-animal materials since the brand's inception, and over the last 20 years, Ralph Lauren, Calvin Clein, Tommy Halfiger, Versace, and the Prada Group have all joined her. In 2018, the British Fashion Council prohibited the use of real fur at London Fashion Week shows, and a year later, the San Francisco Supervisory Board prohibited the sale of new fur products, making the city the most animal-friendly in the world. Wivienne Westwood, Armani Group, Hugo Boss, Gucci, Michael Kors, ASOS, Versace, Tom Ford, Barbery, Furla Group, Chanel, Prada Group, and others are among those who support the luxury ethic.