Why buy a Made in Italy product
An artisan who manufactures in Italy is in itself one who believes in a shared vision, proud to hold high the banner of quality that is far superior to other products in the world. Dealing with strict standards, such as those required by the Made in Italy denomination, requires a lot of attention.
History teaches that innovations brought about over time are not always firmly rooted in tradition, from crafts to catering to agriculture to clothing. Examples can be given in wines, where many wineries still follow traditional fermentation and processing methods to prevent "overly new" advances from surpassing them.
In addition, there are companies that make technology a starting point from which to start over. Those who instead use it to increase the volume of work and those who instead invest exclusively in the exclusively Italian, exclusive and quality market.
Buying Made in Italy means believing in Italian entrepreneurs, workers and craftsmen. An art, a craft that may disappear, but which, with the help of those who sincerely believe in quality and maintain it, will return stronger than before.
Purchase "Made in Italy": maintaining clarity
"Made in Italy" labels must indicate each party and procedure associated with the product being
delivered to the customer. It is one of the quality standards that denotes seriousness in marketing something of excellent quality.
Buying something bearing this denomination means having the clarity of what has just been purchased at hand. Not everyone supports this concept, and it is no coincidence that the Made in Italy brand is one of the most famous in the world.
Fighting overproduction with Made in Italy
For centuries it has been believed that quantity is, in many cases, synonymous with quality. There are still multinational corporations that base their vision on the concept of "poor but cheap". This is the principle that killed the market.
However, craftsmen have found a way out in the exclusivity of something that is not reproduced at all in large-scale distribution: a high-class technical workforce. The strength of Made in Italy manufacturers.
The artisan may never be as rich as the CEO, but he will leave something in the hands of his client that will change his mind about buying quality over quantity.
Responsibility that embraces the world
Providing a Made in Italy product is synonymous with responsibility towards the buyer. Around the world, there are now many companies operating under the name of the brand.
A brand that was first ridiculed and then widely recognized given the large gap between an item, clothing, perfume or food of Italian origin and other goods of foreign origin.