"We have to continue this tradition; artisans are the identity of this great country."
A longtime player within the world of Italian fashion and couture, Flora Lastraioli was officially founded in 1932 in Florence. However, the brand has been manufacturing luxury handcrafted lingerie and garments long before that. During the 19th century, great-grandmother Amelia became the official embroider to the court of Leopoldo II, Grand Duke of Tuscany.
Since then, Flora’s vision has truly flourished and the brand continues to create signature collections as well as handcrafted pieces that celebrate the traditions of old-world tailoring in Italy. The fashion house’s trademark is the application of delicate embroidery to their garments.
Keeping it in the family, Matteo Pecchioli—great-great-grandson of Amelia—now leads a new chapter for Flora Lastraioli. Perspective has changed, but the identity and craftsmanship passed down through generations of Lastraioli women have not. With passion, innovation, and creativity, the brand has achieved great success and can be found today in department stores all over the world.